THE PROJECT
Content Strategy and Content Editing for an impactful nonprofit focused on preparing veterans for life after service.
THE STRATEGY
The site was authentic and soulful, but lacking in focus and direction. I streamlined information architecture and turned longform content into digestible chunks of information.
OUTCOMES
B2B Content Strategy. I strategized engaging content for future blog posts that will drive awareness and drive donations and sponsorships.
We revamped the information architecture to get users where they need to be quickly and easily. I made an IA diagram for the director to organize the menus and get users to move through the site in a direction that led to vital information and the opportunity to contribute.
The FAQ’s, originally placed under the “About Us” section, were moved to “Who We Are” to allow users to find what they need quickly.
A vision for future content was set. New blog posts will be based on interviews with veterans, which will drive SEO and generate authentic backlinks.
Initiatives were rewritten to be short and concise. The tone was adjusted to fit the rest of the site and company as a whole by being more direct and less legalistic.