THE PROJECT
Frame the LongWood Media approach clearly and in its most basic form. Redesign LongWood Media site while quickly and clearly communicating what they do and why they do it. Use the basic business pitch from the owner to root all content into one idea.
THE STRATEGY
Collaborate with stakeholders on solutions. I coordinated the process descriptions, organized and streamlined the product pages, and reduced cognitive overload for new users.
OUTCOMES
B2B platform design. The company uses these services to gain revenue and expand business through networking. After the redesign, we saw a 24% increase in engagement.
Taglines were created to capture the essence of each process description. The taglines and descriptions were then plugged into the hero image carousel for consistency.
An about page was created to set a tone of professional but not rigid, friendly but not familiar. Look at that handsome fellow on the right!
I was also in charge of editing and creating blog content and video scripts to show prospective clients our current work. While most of our revenue projects were small and commercial, there was also plenty of documentary filming work to reflect on for the blog and showcase our skillset.